The Blog

Guides for smarter supplement choices

Plain-English explainers on how supplements work, how to read a label, and how to avoid the traps of high-pressure marketing.

Brain & Memory

Memory Supplements After 50: Which Ingredients Actually Have Research Behind Them?

Bacopa, Lion's Mane, phosphatidylserine, ginkgo, B12 — we sort the most-marketed memory ingredients by the strength of their evidence, and show which formulas actually contain the good ones.

10 min readSeptember 2026
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Men's Vitality

Prime Perform: What It Is, How It Works & What to Know First

Seeing Prime Perform advertised everywhere? Here's a plain-English breakdown of the ingredients, how the formula is meant to work, and the claims worth taking with a grain of salt — before you buy.

7 min readSeptember 2026
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Foundations

Why Use Dietary Supplements? An Evidence-Minded Guide

Supplements aren't magic — but they aren't snake oil either. Here's a clear-eyed look at what dietary supplements can realistically do, who benefits most, and how to choose wisely.

9 min readAugust 2026
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More guides coming soon

We're building out explainers on brain health, blood sugar, collagen, and more.